Regional Marketing Execution Lead at Coca-Cola Hellenic Bottling Company

Coca-Cola Hellenic Bottling Company is a bottling partner of The Coca-Cola Company. Headquartered in Zug, Switzerland, the company is listed on the London Stock Exchange and the Athens Exchange. It operates within the beverage industry, supporting the distribution and marketing of products from The Coca-Cola Company across multiple markets. The organization promotes an inclusive and performance-driven work environment with learning and career development opportunities.

• The Regional Marketing Execution Lead supports the Channel Marketing Manager for Fragmented Trade within the assigned region.
• The role focuses on shopper and channel management, campaign execution, and new product management activities.
• The successful candidate will define channel strategies, implement Picture of Success (PICOS) standards across micro-segments, and execute both regional and national marketing initiatives within outlets.
• This position requires strong marketing capabilities, analytical decision-making skills, and the ability to collaborate effectively across teams to ensure timely and impactful execution.
• Openings are available for multiple regions including West Region (Ibadan), Central Region (Benin), and East Region (Imo/Rivers).

• Serve as a strategic partner and thought leader to the Sales organization.
• Develop clear channel strategies for fragmented trade using performance insights.
• Execute and sustain Picture of Success (PICOS) standards for key outlets while supporting activation of new outlets.
• Manage and deploy POSM inventory to achieve full utilization and maintain proper storage conditions.
• Implement national and regional brand initiatives and provide post-activity performance reporting.
• Validate POSM material quality and identify innovative POSM solutions to strengthen leadership at the point of sale.
• Support planning, coordination, and communication activities between Sales, Marketing, and agency partners.
• Share and implement best practices across regions.
• Communicate and monitor execution of the Monthly Game Plan with the sales team.
• Ensure marketing campaigns are executed on time and in full according to SLA requirements.

• University Degree in a Business-related area.
• 3 - 5 years of Trade Marketing experience, with frontline sales experience considered an added advantage.
• Strong understanding of beverage products and trade marketing principles, including shopper, customer, and channel management.
• Excellent stakeholder management and influencing capabilities.
• Strong written and verbal communication skills, including proficiency in Microsoft PowerPoint and Word.
• Ability to convert insights into practical execution plans and deliver results within tight deadlines.
• Strong analytical and project management skills.
• Knowledge of merchandising and Point of Purchase materials specifications.
• Self-motivated with strong learning agility and determination.

Interested and qualified candidates should visit the official application portal by clicking the apply button below.