Digital Marketer at Bosak Microfinance Bank

Bosak Microfinance Bank is focused on advancing financial inclusion for women and low-income entrepreneurs through micro-credit, savings, and insurance solutions. The institution also operates subsidiaries in Ekiti and Kogi under the Bosak Grassroot Empowerment Initiative, recognized for its contributions to Nigeria’s microfinance sector.

Bosak Microfinance Bank is seeking a Digital Marketer to manage and grow its online presence through strategic digital campaigns, content development, social media management, and customer engagement initiatives. The role involves promoting the Bank’s financial products and services, improving brand visibility, generating leads, and analyzing campaign performance across digital platforms while ensuring compliance with regulatory and organizational policies.

Digital Marketing & Campaign Management:

• Develop and implement digital marketing campaigns to promote the Bank’s products and services.
• Create online marketing strategies aimed at increasing customer acquisition, deposits, loans, and brand awareness.
• Monitor and improve campaign performance across multiple digital channels.
• Conduct market research and analyze industry trends to identify new opportunities.

Social Media Management:

• Manage the Bank’s social media platforms including Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
• Produce engaging digital content such as graphics, videos, flyers, and promotional materials.
• Respond promptly and professionally to customer inquiries and comments across digital platforms.
• Build and sustain audience engagement and online community growth.

Content Creation & Branding:

• Create compelling content for digital marketing campaigns and online platforms.
• Ensure consistent brand identity across all digital communication channels.
• Work with internal departments to support campaigns, products, and events.
• Prepare newsletters, email campaigns, and promotional communications.

Website & Online Presence:

• Regularly update and manage website content.
• Enhance website visibility through Search Engine Optimization (SEO) strategies.
• Monitor website traffic and engagement metrics using analytics tools.

Advertising & Lead Generation:

• Manage paid advertising campaigns across Google, Facebook, Instagram, and other digital channels.
• Generate quality leads for savings accounts, loans, and related financial products.
• Track campaign return on investment (ROI) and prepare performance reports.

Analytics & Reporting:

• Analyze digital marketing metrics and prepare periodic performance reports.
• Monitor campaign effectiveness, customer engagement, and conversion rates.
• Recommend improvements based on market trends and performance analysis.

Compliance & Customer Experience:

• Ensure digital marketing activities comply with regulatory requirements and Bank policies.
• Protect customer information and maintain professionalism across all online platforms.
• Support initiatives designed to improve customer experience and satisfaction.

Candidates should possess a Degree or HND with 1-3 years experience.

Interested and qualified candidates should send their CV to: [email protected] using “Digital Marketer” as the subject of the email.